AI: Let’s talk less about automation and more about intelligent collaboration

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In the pharmaceutical industry, AI collaboration marks a revolutionary shift towards enhanced drug discovery and patient care. This blend of artificial intelligence (AI) and human expertise is reshaping the sector, as highlighted by Dr. Eric Lander. By embracing AI collaboration, the industry is unlocking unprecedented levels of innovation and efficiency, setting the stage for a future where personalized medicine and streamlined operations become the norm.

“Artificial intelligence has the potential to revolutionize the pharmaceutical industry, from the way we discover and develop new drugs to how we administer them to patients.” — Dr. Eric Lander, Director of the Broad Institute of MIT and Harvard.

We know it; Artificial Intelligence (AI) is taking the spotlight in all sectors and conversations. We increasingly hear about applications or approaches where it is involved, and you guessed it, the pharmaceutical industry is no exception. However, conversations around AI have mostly focused on how it came to automate tasks, generating anxiety about job loss, lack of personalization, or humanity. And, in this article, we want to give it a different approach where you can recognize it as an ally for your work.

Artificial Intelligence: Your ally in Healthcare

First, we must eliminate from our minds that AI is a threat to the substitution of any position and start seeing it as a support that can improve its capabilities. AI tools are designed to analyze big amounts of data at a speed that an average person couldn’t, by automatizing repetitive and tedious tasks, freeing up space for employees to focus on more creative and strategic activities. Leaving time for what matters!

Benefits of AI in Pharma Marketing

The strategic applications of AI in pharmaceutical companies are immense, and the way they can harness them even greater, although we would like to highlight the most important ones:

1. Reduce times: automating tasks such as report creation, data management, and customer service can free up to 45% of employees’ time, according to McKinsey. Imagine that creating a customized report or managing a customer within your CRM would take an average of 2 days, while with AI, you could achieve it in just 1 hour.

2. Create content faster: AI can generate texts, images, and videos tailored to different audiences according to the characteristics requested. Take a look at these examples:

 

 

For example, from the scientific communication agency 3DforScience, we work with these technologies to create innovative adaptations of our clients’ science through the customization and automation of simple editing tasks in illustrations and animation videos like DALL-E.

 

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3. Analyze data to make better decisions: AI can analyze large amounts of data to identify trends, patterns, and opportunities that a person in their day-to-day life could overlook. Think of it this way, AI could predict the efficiency of new drugs, optimize patient selection for clinical trials, or personalize patient care.

Examples of AI adoption in the world

Major pharmaceutical companies around the world are already adopting these technologies for their daily tasks. Some of the most relevant ones are:

● Sanofi: Uses AI to analyze patient data and develop new drugs. It is known that they are exploring its use mainly for the development of new treatments against cancer and immunological diseases through EXSCIENTIA, with whom they have signed an agreement to develop 15 new drugs.

● Pfizer: Uses AI to automate the management of clinical trials by predicting the necessary sample sizes, reducing costs, and also designing randomization strategies that minimize bias and maximize statistical power.

● Novartis: Uses AI to create personalized experiences for its customers. Interactive chatbots on their websites stand out, providing personalized medication recommendations with applications like Novartis MyTherapy, Novartis Health Connect, and Novartis Engage, all supporting customer care and education.

Recommendations for your company

To make the most of AI, you must:

Develop a clear strategy: define which areas of your company will benefit from it and how this technology will be implemented. Remember, it will not only serve specific areas but as a comprehensive tool for joint transformation.

● Invest in training: train your employees to work with AI effectively. Knowing the correct way to make queries, using keywords, and even working on defined approaches to maintain similar results. Courses in ethics, data analysis, and programming languages can also be interesting to leverage it even better.

Collaborate with AI experts: seek the support of specialized partners to develop and implement personalized AI solutions. We must give confidence to our collaborators to adopt a culture of adaptation and continuous learning. You should also consider participating in AI communities and events to share experiences and stay updated on the latest releases and features.

In conclusion, AI didn’t come to complicate everything but to lead pharmaceutical companies to be more efficient, creative, and competitive. That’s why we promote the message to talk less about automation and more about intelligent collaboration.

The Path Forward: Adopting AI in Your Pharmaceutical Practices

Although there are always considerations to take into account, let’s remember that everything in excess is bad, and it doesn’t mean that now all your tasks will go straight to AI control. There are certain issues to consider if you want to use Artificial Intelligence, prioritizing the accuracy, efficiency, and ethics of the information:

● Prejudice and discrimination: AI can inadvertently perpetuate or amplify social prejudices present in the data with which it is trained, which can lead to discrimination against certain groups of people.

 Loss of human control: excessive dependence on AI can lead to a loss of human skills and capabilities, such as creativity, critical thinking, and intuition.

● Security risks: AI can be used to develop more advanced cyberattacks, bypass security measures, and exploit system vulnerabilities.

The Pharma and Biotech industry is an ever-evolving field, with companies always on the lookout for innovative ways to engage with their audiences and showcase their latest technologies. With the rise of augmented reality (AR), virtual reality (VR), and mixed reality (MR), these industries are now leveraging these technologies to create immersive experiences that leave a lasting impact on event attendees.

Investing in AI Skills and Partnerships

If you have reached this point and are still not convinced, we share some valuable data with you:

● The global AI market in the pharmaceutical industry is expected to reach $6.6 trillion by 2025 (Global Market Insights).

● AI can increase the efficiency of pharmaceutical operations by 20% (McKinsey).

● 70% of pharmaceutical companies already use AI in some form (Accenture).

How to get started in Artificial Intelligence?

Pharmaceutical companies that don’t adopt AI risk falling behind in an increasingly competitive market. It’s time to start exploring the possibilities it offers for pharmaceutical marketing and promote its potential to transform the industry.

We invite you to discover the immense amount of tools classified by different areas that are available and choose the one that best suits your needs, taking advantage of all the benefits they can offer to your business.

Finally, we share access to our blog, where you can continue to delve into these topics and other technologies that contribute to the growth of your organization. 3DforScience is a scientific communication company that offers animation, virtual reality, augmented reality, interactive applications, illustration, and more for the pharmaceutical and biotechnology sectors.

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